A kids' coding school site where the curriculum is a skill tree
The problem
A coding school for children answers the same parents all week — which class suits my child's age, what will they actually learn, when is the next group, how much is it, can they try first. The curriculum lives in a PDF nobody opens, so every one of those turns into a chat, and a parent who has to ask five questions often stops at the second.
What we built
Ten kinds of page in Indonesian and English, drawn as a pixel-art game. Each class is a skill tree a parent can click through to see what their child learns and builds at every level. A quest board lists the term groups with seats left, mentors appear as party cards, and a Hall of Fame shows students' games, sites and robots. The trial booking is a character creator: the child's age and three quick questions pick the class, the parent chooses a slot, and one tap sends a WhatsApp message that already names the child, the class and the time.
More work
A restaurant page that answers the same four questions all day
One page carrying the full menu with photographs, the opening hours, the map, and one-tap links to reservations, WhatsApp and LINE. The questions answer themselves before anyone has to type.
A barbershop page that answers the price question before it is asked
One page carrying the full price list with durations, the barber's background, the work, and the opening hours, ending in a WhatsApp button that is never more than a thumb away. The questions are answered before anyone opens a chat.
A café page that already knows whether it is open right now
Five pages in Indonesian and English carrying the full menu with its prices, the three outlets under an open-now badge that reads real Jakarta time rather than a hardcoded label, and somewhere to order on every screen — WhatsApp in the header, GoFood and GrabFood a thumb away on phones.
